BKT BECOMES THE OFFICIAL TIRE PARTNER OF SIX NATIONS!

Rugby is a sport that requires passion, physical effort, hard work, and collaboration. It's a sport where fans can go beyond rivalries and celebrate the moment together, embodying the true spirit of community.

This is what pushed BKT - Off-Highway tires leading manufacturer - to enhance its support for rugby by becoming the Official Tire Partner of Six Nations Rugby, spanning both the men's and women's competitions, through a long-term agreement. An exciting new journey will begin with the Men’s Six Nations on January 31 and continue in March with the Women’s Six Nations, bringing new and entertaining activities to fans throughout this and future editions.

The first innovation introduced by BKT Tires is a dedicated individual award for the Men’s and Women’s Championships. This award aims to spotlight the next generation of international rugby talent, inspiring upcoming stars and fans around the world, which reflects BKT’s mission to empower growth and celebrate potential.

This is just one of many new initiatives BKT plans to bring to the competition. With a legacy of supporting sports such as rugby, football, cricket, and basketball, BKT is committed to delivering unforgettable experiences for fans through its partnerships. Many fan-engaging activities are yet to come at Six Nations too, both this season and in the future.

Tom Harrison, Chief Executive Officer at Six Nations Rugby, said: “Every year the Six Nations Championships come back bigger and is an occasion the teams, players and millions of fans look forward to. As such, it is hugely exciting to welcome BKT as a new partner of Six Nations Rugby, who will be supporting each of our six unions and federations from the outset of the 2025 Championships. With experience and a commitment to enhance the experience for fans, we are looking forward to working with the BKT team to bring their partnership to life.”

Lucia Salmaso, Managing Director of BKT Europe, said: “Rugby embodies BKT’s values as no other sport: it’s about teamwork, physicality, fair play, community and loyalty. We are deeply committed to making a meaningful contribution to rugby, ensuring the game continues to grow and thrive on a global scale. This partnership with Six Nations is an opportunity to not only support the legendary championships but also the rising stars who represent the future of the sport.”