The BKT Football Truck, a faithful reproduction in miniature of the most famous Monster Truck from the US Monster Jam competition, kicks off starting from the semi-final playoffs.
Joining forces to achieve targets, to leave a mark in a more decisive way. BKT merges two apparently distant universes in a single synergy. For the first time, two of the Brand’s sponsorships will team up on the stage of the Serie BKT and will put on an event never seen in the history of the Italian football leagues. The innovation sees as its protagonists the Campionato degli Italiani and Monster Jam, the high-energy world competition that sees professional truck drivers engage in stunts, freestyle competitions and sprint races. This is an opportunity for the Serie BKT to further increase its appeal and the user base of the tournament beyond Italy’s borders, while, as regards Monster Jam, familiarising people with a US discipline that is orbiting increasingly, also in the European panorama. Indeed, starting from the semi-finals of the playoffs, the kick-off will be taken by the BKT Football Truck, a remote-controlled model that is a faithful reproduction in 1:10 scale of the Grave Digger, the iconic star of the competition. The BKT Football Truck made its debut in the first leg match between Benevento and Pisa, which finished one nil to the home team. Departing from pitchside, accompanied by the original roar of a Monster Jam engine, it arrived at the centre circle. The referee then picked up the ball from the special cart designed and created by BKT, thus confirming the start of the match and an unprecedented double collaboration. A moment of great satisfaction for the Brand, which sees the values on which every sponsorship is based concretely realised, in an important activity such as the Serie BKT playoffs. Achieving results together, working with passion, commitment and continuous growth. 