Football has the incredible power to create stories that go beyond the playing field, and Fattore Campo, BKT's corporate social responsibility project, aims to be a story of inclusion, sharing, and growth centered around the regeneration of play spaces in the cities of Serie BKT.
It's a story worth telling, and that's why we decided, together with Sky, to air a short documentary that narrates the genesis of the project and all the steps leading up to its inauguration, for each stage of Fattore Campo.
In Como, the city that won the second edition of the program, along with Palermo, and the third stage of Fattore Campo, a space dedicated to calisthenics was created within the park on Via Traù. Additionally, interventions were carried out to mark the lines of the basketball court, install a protective net for the tennis court, and replant four trees.
At the inauguration, the striker and captain of Como, Patrick Cutrone, the club legend Gianluca Zambrotta, world champion in 2006, and Daniele Barone, the recognized voice of Sky who has always commented on Serie BKT and has narrated Fattore Campo since its inception, were present.
BKT, leader company in the production of tires for agriculture and other sectors such as construction, earthmoving, and port and mining industries, is the Title Sponsor of Serie BKT and through Fattore Campo wants to leave a tangible mark in the communities and territories where it is present, financing urban regeneration interventions that make sport a right for everyone.