THE BKT FAN&FUN TOUR HAS STARTED: A TRIP TO THE ITALY OF FOOTBALL FANS

The BKT FAN&FUN Tour has officially started. This is the new project by BKT to enable all football enthusiasts to discover the fanbases of the teams in the Serie BKT.

After the great success achieved by the “4POV: tifoserie a confronto” project during last season’s playoffs, BKT, Title Sponsor of the championship since 2018, has decided to relaunch the initiative, extending it to all the piazzas of the Serie BKT. The aim of the leader company in the production of Off-Highway tires is to provide an experience of the traditions, superstitions and stories that make every team’s fanbase unique. The tour is intended, therefore, to tell of the patchwork of Italian identities in a trip combining football, culture and community.

The project is realized in collaboration with the Lega Nazionale Professionisti B and the Chiamarsi Bomber community. The TwoTwins, the duo of influencers who shared the emotions of last season’s playoffs, together with the BKT ball, will travel across Italy in 20 stages, each devoted to a city, a team, a fanbase. But the real protagonists of the episodes will be the fans, who will be involved in fun challenges and in telling the story of their quirks.

The first stage took place at the Stadio Carlo Castellani-Computer Gross Arena in Empoli, on the occasion of Empoli-Venezia, and saw major participation and involvement from fans. Challenges, stories, anecdotes and plenty of passion enlivened the day, giving rise to the first episode, which is available on the Instagram profiles of Chiamarsi Bomber, TwoTwins, Lega Serie B, Empoli FC and BKT Sport.

Now that the first stage has been put to bed, the tour continues on Tuesday 28 October, destination Pescara. In this second appointment the story will be told of the fun of the pre-match period, with all the activities organized by BKT for the season’s first matchday and the atmosphere of the game.