IT’S TIME FOR THE BKT HEARTBEAT CHALLENGE AGAIN!
The 2025/26 season of the EuroLeague, the sixth with BKT–global leader in the production of Off-Highway Tires–as Premium Partner of the competition, is approaching, with the first round scheduled to take place between the thirtieth of September and the first of October. And with it, the BKT Heartbeat Challenge is also ready to start its third edition. After the enormous success of last season, fans of the most exciting basketball competition in Europe are ready to start singing again and make the arenas shudder, and we at BKT are ready to reward the most passionate fans again this time.
HOW THE BKT HEARTBEAT CHALLENGE WORKS
In all the arenas and for each game, the intensity and constancy of the sound of the choirs of fans are measured throughout the games. The data gathered is then processed using artificial intelligence, which, on the basis of various factors, among which also the number of spectators present in the arena, provides the results in decibels.
After each round of the Regular Season, on the social media channels @euroleague and @bkt.sport, the table of the three noisiest sets of fans for the day will be revealed and the most exciting action that has most made the fans cheer will be shown, establishing the "decibel peak" for the day. A win in each round is worth one point in the general table and, at the end of the season, BKT will hand over the final prize to the fans who are top of the table.
THE PRIZE
In April it was Partizan who were crowned “the most passionate fans” of EuroLeague 2024/25; the award ceremony was held during the interval between the first and second quarters of Partizan-Real Madrid, the 34th day of EuroLeague, at the Belgrade Arena.
The award–a vinyl with all the rounds won by the fans of Partizan engraved on it, conceived as a kind of gold disk to prompt comparisons with the music industry–was handed over directly to Mina Bezarević, a young 9-year-old fan, who has become a genuine mascot for the fans of her team.
A SEASON TO BE REMEMBERED
We are very proud of the results achieved last season by BKT Heartbeat Challenge, an activity that places fans at the centre of the spectacle of sport, making them protagonists, just like the players: over 8 million fans reached on the social media, generating over 700 thousand interactions and with an average engagement rate of 4,4%. A season to be remembered then, also crowned by the third place gained in the NC Awards in the sponsorship category.
The third season of the BKT Heartbeat Challenge is approaching, and there will be many innovations this year too. The fans of EuroLeague are already warming up their voices… and you?