BKT AND LALIGA WILL KEEP GROWING TOGETHER!

Football is the most popular sport in the world, and LALIGA is one of its most prestigious competitions, featuring two legendary clubs that rival each other year after year, along with many other iconic teams ready to challenge their dominance. And wherever the passion of sport reaches its peak, there you’ll find BKT.

That’s why BKT and LALIGA are happy to announce that their partnership has been extended until 2028. Starting from the upcoming season and for the following two, BKT will be the Official Tire Partner of LALIGA in Europe and Latin America, focusing its presence on two strategic regions where football is deeply rooted in the culture. The successful partnership between the leading Off-Highway tire manufacturer and one of the world’s most thrilling football leagues began in 2019 and will now reach a total duration of nine years—a true milestone that reflects a shared vision and the desire to keep growing together.

“We have chosen to concentrate our presence in Europe and Latin America—two key markets for BKT where football speaks a universal language and serves as a powerful vehicle for connecting with people. Our goal is to turn visibility into tangible value through initiatives that directly engage fans and create connections with local communities,” says Lucia Salmaso, Managing Director of BKT Europe.

For BKT, every partnership is not just a branding opportunity, but a chance to generate a positive impact in communities and promote authentic values. BKT and LALIGA will collaborate on CSR projects related to football, aiming to leave our mark in Spanish society, especially in the lives of those who need it most.

In the coming seasons, LALIGA will remain one of the cornerstones of BKT’s sports sponsorship portfolio, which spans the globe—from Serie BKT and Ligue 2 in football to the BKT EuroCup and EuroLeague in basketball, the BKT URC and Six Nations in rugby, as well as a strong presence in cricket (in India and Australia), and other sports such as curling in Canada and Monster Jam in the US.

Our team is already working hard to enhance the fan experience in LALIGA, just as we do with all our sponsorships, through dedicated activations designed to bring the game closer than ever to those who love it most: football fans.