There are no frontiers that can’t be crossed in sports. Our journey continues, passing from the football sponsorships in Italy and France to the game of cricket in Australia. Thanks to an agreement with Cricket Australia, we have become partners with the Australian KFC Big Bash League (BBL). Are you all ready to root for our team? But first let’s see exactly what this sponsorship entails.
CRICKET IN AUSTRALIA: A BOUNDLESS PASSION
We will be alongside the Australian cricketeers in all the test matches to 2021. The partnership was announced at Melbourne Cricket Ground, Australia’s “temple” of cricket, in an event emceed by the Indian actress, fashion designer, and television presenter Mandira Bedi, with special guest Ricky Ponting, one of the greatest batsmen of all time. But why the collaboration with BBL? Let us explain.
Cricket in Australia. Cricket and the Australians are one and the same thing. They play at picnics and barbecues, in the park, on the beach, on the street … wherever they can, even in the house. And of course, they play in the stadiums. Cricket is almost a religion in Australia, uniting players and fans across the entire nation at every match, both in the stands and in front of the TV. A partnership with BBL thus means high visibility everywhere in Australia.
Growing Together. We share with BBL the philosophy of “Growing Together”. Together we support and promote Australian cricket, helping new talents develop and, with our presence in 160 countries, making this sport known all over the world.
A passion for cricket. Rajiv Poddar – BKT Global Managing Director – has always been a cricket fan so this partnership was like a dream come true for him. And we are very proud to be supporting this sport. We love not only its dynamism, but also the spirit, the teamwork, and the rules that make it so unique. Those who bend the rules do harm to the sport. And this is fundamental pillar of the BKT philosophy: give your best while respecting others.