BKT AND RUGBY WORLD CUP FRANCE 2023
BKT has always paid attention to its clients’ passion for sport. The prestigious Rugby World Cup France 2023 is the perfect representation of shared values: a close link with the “terrain”, both from the point of view of the rugby pitch and from that of agricultural spaces, but above all teamwork, respect and performance. In addition to the strong presence of enthusiasts within France’s regions and all over the world.
That is why BKT has chosen to become Official Tyre of the Rugby World Cup France 2023.
The Rugby World Cup France 2023 will take place in France from 8 September to 28 October, with matches that will be played in nine stadiums decked out for the occasion. It will be the tenth edition of the Rugby World Cup, the second to be hosted by France after the memorable tournament of 2007.
The event will be held in the year when the sport celebrates the bicentennial of when, in 1823, the student at Rugby School, William Webb Ellis, was credited with having invented rugby through his “fine disregard for the rules” in picking up and running with the ball.
A key event on the world sporting panorama, it will see the participation of twenty teams, twelve of which qualified directly through the draw seedings of Japan 2019 and eight winning through in the world qualifications, after forty-eight matches played in just fifty-one days.
Together with BKT, RWC France 2023 will establish new standards of social responsibility, focusing on four key pillars for the legacy of the tournament: sustainability and circular economy, education, training and employment, respect for and protection of the environment and the promotion of inclusivity and gender parity.
Claude Atcher, CEO of France 2023, states: “We are very proud that one of the major manufacturing companies of Off-Highway tyres has chosen to join the Rugby World Cup France 2023. This is a fact that once again illustrates the attractiveness of our event on the worldwide communication panorama. We share the same territory of expression, the same issues and ambitions, with BKT: to disseminate the values of sport internationally, at the same time promoting local agriculture, the diversity of our territories and the know-how of our rural communities, where rugby finds its roots. Together with BKT we will make the Rugby World Cup grow, together.
On the same subject, Lucia Salmaso, CEO of BKT Europe, states the following: “A sportsperson possesses exceptional qualities: persistence and tenacity, spirit of fair play, respect, teamwork, trust in themselves and knowledge of their own limitations. We at BKT love sport because the same qualities can also be found in our company philosophy. And this passion represents the strength that guides us in attempting to unite people, to create sharing, to support and take care of each of us, because there is nothing more exciting than the passion of fans. Finally, there are also our clients among the supporters. That’s why we want to experience the excitement of this sport with them and, in general, with all the supporters of Rugby World Cup France 2023”.
Corporate social responsibility has always had a key role in the decisions of BKT, who have always chosen to put people and their wellbeing in the forefront, respecting appropriate working standards and aiming to reduce waste and pollution. For BKT the Rugby World Cup France 2023 thus becomes the new goal to be reached.
