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By participating in the BKTpremia competition, fans of the Campionato degli Italiani have accumulated fundamental points to upgrade a play area in the city of the team closest to their hearts.

The first season of Fattore Campo, the social project devoted to the upgrading of the sports areas and play spaces of the cities of the Serie BKT, is ending successfully. The initiative, conceived by BKT, for four years now the title sponsor of the competition, has seen the twenty-two teams enrolled compete in a championship parallel to that of the football proper.


Yet while on the football pitches the protagonists are the footballers, in that of Fattore Campo, realised together with Lega B, Havas Sports & Entertainment (Havas SE) and the local institutions, they have been the fans. By participating in the BKTpremia competition they have been able to accumulate important points to enable the team closest to their hearts to climb up the special table. In just six months, only playing on matchdays, they have won over 80 thousand points. An important piece of data that is evidence of the appreciation and closeness of the fans of Serie BKT not only to the competition itself, but also towards the initiatives proposed by the Brand.




The top two in the table have therefore decided the sports installations to be restructured. In Lecce the five-a-side football pitch in Piazzale Cuneo, located in Zone 167, is ready to be completely renovated with new flooring and the supply of goals, fencing and a modern lighting system. The city of Cosenza, on the other hand, will see an inclusive play park built in the zones adjacent to the stadium with the aim of creating a social gathering place for the community.


A result, in terms of participation and approval, that enables us to look forward with confidence to the 2022/2023 season where, obviously, BKT has already laid the foundations to renew the social initiative.


But the good part arrives right now: the work starts!