After taking to the field with the Italian Series B, we have now scored another important goal: we are the new Title Sponsor of the Coupe de la Ligue, the football tournament organized by the French Ligue de Football Professionnel (LFP). In September this championship changed its name to “Coupe de la Ligue BKT”. All we have to do now is wait for the referee’s starting whistle: are you ready? Let’s have a more detailed look at what this partnership entails.

“Coupe de la Ligue BKT” – Another victory for our brand awareness

Starting this year and for the next six seasons we will be standing with the 44 Clubs and their fans during the Coupe de la Ligue in one of the most popular and hotly followed competitions in France. Here are a few reasons why we have decided to sponsor this championship.

  • We share sound sporting principles, such as teamwork, the embracing of new challenges, sharing victories and defeats. For us, sports mean commitment and determination, a drive to overcome obstacles and continue to grow. This is a new adventure for us, one that allows us to celebrate and live up to our values.
  • To strengthen our brand awareness. France is one of our most important markets and the Coupe de la Ligue represents a strategic opportunity to boost awareness of our brand. Furthermore, being a sponsor means being close to our final users, who are also big football fans.
  • High visibility. This collaboration offers us excellent visibility. Our brand is everywhere at every match, on the players’ jerseys, in the advertising spaces, and in the videos on the jumbo screens. And the visibility is also digital, thanks to the official Coupe de la Ligue website, editorial content, and social networks.

Are you ready to root for your favourite team? The team that wins this championship will qualify directly to play in the UEFA Europa League the following season. This is a good reason to watch every match together, every play, every goal. Follow us so you don’t miss the show!