BBL - NEWS

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BBL ACTIVATIONS

BKT passion for sports has reached Australia, landing on the grounds of one of the most celebrated sports: cricket.Adelaide, Brisbane, Melbourne: great cities that have enthusiastically greeted BKT.The activations, such as photo-boot activities and distribution of customized sunglasses, reached their climax in Melbourne during the meet & greet with Ricky Pontig, the legendary Australian player, adored by Cricket enthusiasts.A great adventure on three stages, which, yet again, has shed a spotlight on the engagement and the presence of the brand on the Australian market.

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There are no frontiers that can’t be crossed in sports. Our journey continues, passing from the football sponsorships in Italy and France to the game of cricket in Australia. Thanks to an agreement with Cricket Australia, we have become partners with the Australian KFC Big Bash League (BBL). Are you all ready to root for our team? But first let’s see exactly what this sponsorship entails.Cricket in Australia: a boundless passionWe will be alongside the Australian cricketeers in all the test matches to 2021. The partnership was announced at Melbourne Cricket Ground, Australia’s “temple” of cricket, in an event emceed by the Indian actress, fashion designer, and television presenter Mandira Bedi, with special guest Ricky Ponting, on... read more