COUPE DE LA LIGUE BKT - NEWS

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After furious battles on the sports field, after disappointments and exultations, Guingamp and Strasbourg found themselves facing off in the Coupe de la Ligue BKT final. Who would have ever thought? The 30 March kick-off was something special. Opening the ceremonies were two LFP ambassadors, Youri Djorkaeff and Didier Drogba. The two champions have each represented one of the two finalists. Djorkaeff expressed all his talent with Strasbourg in the 1989–1990 season, scoring 21 goals to become the no. 3 scorer in the championship. Drogba, a deadly striker, played for Guingamp in 40 matches in 2002–2003, he too racking up 21 goals. The final ended 4–1 after penalty kicks for Strasbourg, its third Coupe de la Ligue win, interrupting Paris... read more

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BKT was present once again at the SIMA fair in Paris, a biennial tradeshow dedicated to agribusiness.As well as introducing its new products, including the Agrimax Force tire, dia. 2.3 m, providing unprecedented performance, BKT reiterated its strong bond with sports. This should no longer come as a surprise, from the Serie B – now the Serie BKT – to the Coupe de la Ligue, BKT continues to affirm its identity as a passionate sports sponsor.Visitors to the stand were able to take part in prize contests and were enthralled by the breath-taking acrobatics of football freestyler Iya Traoré.   In addition, some got the chance to experience the excitement of the Coupe de la Ligue, with BKT as main sponsor, winning tickets to the final on 30... read more

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After taking to the field with the Italian Series B, we have now scored another important goal: we are the new Title Sponsor of the Coupe de la Ligue, the football tournament organized by the French Ligue de Football Professionnel (LFP). In September this championship changed its name to "Coupe de la Ligue BKT". All we have to do now is wait for the referee’s starting whistle: are you ready? Let’s have a more detailed look at what this partnership entails.“Coupe de la Ligue BKT” – Another victory for our brand awarenessStarting this year and for the next six seasons we will be standing with the 44 Clubs and their fans during the Coupe de la Ligue in one of the most popular and hotly followed competitions in France. Here are a few ... read more