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Presented today the three-year agreement that makes BKT Official Global Partner of LaLiga  Madrid (Spain), 26 September 2019 – Today, the agreement which makes BKT “Official Global Partner of LaLiga” was officially presented in an outstanding location - the Wanda Metropolitano stadium in Madrid. The partnership will last for three years and will end at the closure of the 2021/2022 season.  The press conference was opened by Javier Tebas, President of LaLiga who set out LaLiga's view of internationalization and the values that it shares with BKT: fair play, respect for your opponent, competitiveness and strategy. Rajiv Poddar, Joint Managing Director of BKT and Lucia Salmaso, CEO of BKT Europe - the Italian branch of the Balkrishna I... read more

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Such thrills in the Serie BKT championship 2018-19! Brescia and Lecce are the two teams that have won direct promotion to Serie A.Brescia has returned to Serie A after 8 years, gaining promotion two matchdays in advance. The team changed gear after matchday three with the sacking of David Suazo and the arrival of Eugenio Corini to take control of the biancoazzurri [the blue and whites in Italian].From that moment on the group has grown and grown, with the boom in form of midfielder Sandro Tonali and top goalscorer Alfredo Donnarumma (25 goals in 32 games). The 11 “rondinelle” [“swallows”, as they are nicknamed] have succeeded in reaching the top of the table and heading directly into the top division.There has certainly been no shor... read more

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After furious battles on the sports field, after disappointments and exultations, Guingamp and Strasbourg found themselves facing off in the Coupe de la Ligue BKT final. Who would have ever thought? The 30 March kick-off was something special. Opening the ceremonies were two LFP ambassadors, Youri Djorkaeff and Didier Drogba. The two champions have each represented one of the two finalists. Djorkaeff expressed all his talent with Strasbourg in the 1989–1990 season, scoring 21 goals to become the no. 3 scorer in the championship. Drogba, a deadly striker, played for Guingamp in 40 matches in 2002–2003, he too racking up 21 goals. The final ended 4–1 after penalty kicks for Strasbourg, its third Coupe de la Ligue win, interrupting Paris... read more

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BBL ACTIVATIONS

BKT passion for sports has reached Australia, landing on the grounds of one of the most celebrated sports: cricket.Adelaide, Brisbane, Melbourne: great cities that have enthusiastically greeted BKT.The activations, such as photo-boot activities and distribution of customized sunglasses, reached their climax in Melbourne during the meet & greet with Ricky Pontig, the legendary Australian player, adored by Cricket enthusiasts.A great adventure on three stages, which, yet again, has shed a spotlight on the engagement and the presence of the brand on the Australian market.

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BKT was present once again at the SIMA fair in Paris, a biennial tradeshow dedicated to agribusiness.As well as introducing its new products, including the Agrimax Force tire, dia. 2.3 m, providing unprecedented performance, BKT reiterated its strong bond with sports. This should no longer come as a surprise, from the Serie B – now the Serie BKT – to the Coupe de la Ligue, BKT continues to affirm its identity as a passionate sports sponsor.Visitors to the stand were able to take part in prize contests and were enthralled by the breath-taking acrobatics of football freestyler Iya Traoré.   In addition, some got the chance to experience the excitement of the Coupe de la Ligue, with BKT as main sponsor, winning tickets to the final on 30... read more

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Last Christmas, BKT Christmas Week gave the gift of thousands of smiles. Launched in Italy, France, and Australia, the international programme featured a host of initiatives all over the world. A gift to life—after all, this is what grows in every field.IN ITALY #LIBERI TUTTIIn Italy, BKT initiated a fundraising drive called “A Natale fai vincere anche i più deboli” [At Christmas, bring victory even to the weakest] in support of the #LiberiTutti [free children (from fear and want)] campaign by the non-profit organization CESVI, which provides aid to countries experiencing humanitarian crises. CESVI uses the money it collects, with matching funds from BKT, to continue its support for projects to benefit children, preventing mistreatme... read more

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BKT brought football to EIMA 2018, the international exhibition of agricultural and gardening machinery at the Bologna fairgrounds. It was five days of fun and thrills. Not so difficult when you have outstanding special guests, such as Paolo Rossi, the champion who gave Italy its World Cup victory in 1982, and the king of freestyle football, Iya Traoré, official star of the principal BKT events, who wowed everyone with his seemingly impossible stunts. BKT banded together with Univergomma and passed out thousands of free footballs to the die-hard fans, while Paolo “Pablito” Rossi posed with them for photos. BKT invited him to be guest of honour for a very clear reason: his love for both the football field and its agricultural coun... read more

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FANS ARE BORN, NOT MADE

BKT takes to the Serie B football fields. Through 2021, the Indian multinational will be the Title Sponsor of the Italian National Pro B League. We spoke with Lucia Salmaso, Managing Director of the BKT European Headquarters, who explained what has motivated the corporation to sponsor this championship, now going by the name of “Serie BKT”.PASSION AND DRIVEWhat are the reasons for your choice to support Italian football? And as Title Sponsor, no less?Football has always been the best loved sport in Italy. It is the quintessential Italian sport. Kids grow up in Italy living and breathing football. We want to dedicate all our strength to supporting this magical world because it brings us so much closer to our final users, and particularly... read more

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While driving a monster truck may be a dream, seeing them in action can easily be a reality. The Monster Jam World Tour includes over 300 events across the globe. In each one, these massive vehicles with their oversize wheels captivate old and young with spectacular stunts and acrobatics.The drivers showcase all their skill in speed or freestyle challenges. The former involves obstacle courses and the winner is the first across the line with the fewest penalties. In freestyle contests, the drivers perform the most amazing acrobatic stunts for the spectators and judges, jumping as far as 40 metres and as high as 7.The real stars of these competitions are the monster trucks themselves: more than 3 metres tall, weights in excess of 4 tonnes, h... read more