SERIE BKT - NEWS

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Such thrills in the Serie BKT championship 2018-19! Brescia and Lecce are the two teams that have won direct promotion to Serie A.Brescia has returned to Serie A after 8 years, gaining promotion two matchdays in advance. The team changed gear after matchday three with the sacking of David Suazo and the arrival of Eugenio Corini to take control of the biancoazzurri [the blue and whites in Italian].From that moment on the group has grown and grown, with the boom in form of midfielder Sandro Tonali and top goalscorer Alfredo Donnarumma (25 goals in 32 games). The 11 “rondinelle” [“swallows”, as they are nicknamed] have succeeded in reaching the top of the table and heading directly into the top division.There has certainly been no shor... read more

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Last Christmas, BKT Christmas Week gave the gift of thousands of smiles. Launched in Italy, France, and Australia, the international programme featured a host of initiatives all over the world. A gift to life—after all, this is what grows in every field.IN ITALY #LIBERI TUTTIIn Italy, BKT initiated a fundraising drive called “A Natale fai vincere anche i più deboli” [At Christmas, bring victory even to the weakest] in support of the #LiberiTutti [free children (from fear and want)] campaign by the non-profit organization CESVI, which provides aid to countries experiencing humanitarian crises. CESVI uses the money it collects, with matching funds from BKT, to continue its support for projects to benefit children, preventing mistreatme... read more

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BKT brought football to EIMA 2018, the international exhibition of agricultural and gardening machinery at the Bologna fairgrounds. It was five days of fun and thrills. Not so difficult when you have outstanding special guests, such as Paolo Rossi, the champion who gave Italy its World Cup victory in 1982, and the king of freestyle football, Iya Traoré, official star of the principal BKT events, who wowed everyone with his seemingly impossible stunts. BKT banded together with Univergomma and passed out thousands of free footballs to the die-hard fans, while Paolo “Pablito” Rossi posed with them for photos. BKT invited him to be guest of honour for a very clear reason: his love for both the football field and its agricultural coun... read more

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FANS ARE BORN, NOT MADE

BKT takes to the Serie B football fields. Through 2021, the Indian multinational will be the Title Sponsor of the Italian National Pro B League. We spoke with Lucia Salmaso, Managing Director of the BKT European Headquarters, who explained what has motivated the corporation to sponsor this championship, now going by the name of “Serie BKT”.PASSION AND DRIVEWhat are the reasons for your choice to support Italian football? And as Title Sponsor, no less?Football has always been the best loved sport in Italy. It is the quintessential Italian sport. Kids grow up in Italy living and breathing football. We want to dedicate all our strength to supporting this magical world because it brings us so much closer to our final users, and particularly... read more

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If you are a football fan, you probably know that when BKT talks about fields, we don’t just mean farmland, but also the football pitch. The Italian Serie B has a new Title Sponsor and has changed its name to Serie BKT. Our brand will be associated with the Serie B championship for the next three seasons and will be highly visible during all the B-League matches: on the field, in the stands, and in all television broadcasts. We’re just waiting for the starting whistle! In the meantime, let us discover what this major new partnership entails.   “Serie BKT” – Tires with a passion for football We will take to the field from 2019 to 2021 alongside 22 clubs and their fans for the 42 matches and playoffs in the upcoming Italian champio... read more