BKT AND CRICKET AUSTRALIA STRENGTHEN THEIR BONDS THROUGH TWO EXCITING NEW SPONSORSHIPS

BKT, global leader in the off-highway tire industry, has been announced as the naming rights partner for two Cricket Australia’s competitions: Men’s One Day International (ODI) and T20 International (T20I) series against India, beginning this weekend.

The marquee contests will officially be titled the BKT Tyres Men’s ODI Series and the BKT Tyres Men’s T20 International Series, marking a significant step in BKT’s commitment to cricket and its global expansion strategy in sports.

The three-match ODI series kicks off in Perth on October 19, followed by a five-match T20I series starting in Canberra on October 29. With eight thrilling encounters on the calendar, the series promises to be one of the most exciting cricket events of the year, drawing massive attention from fans across both nations.

Rajiv Poddar, Joint Managing Director of BKT, commented: “This partnership with Cricket Australia marks a strategic milestone in strengthening BKT’s global footprint and deepening our connection with key markets where cricket is more than a sport - it’s a shared passion. As an Indian-origin company with a strong international presence, we see this collaboration as an opportunity to build brand equity, create meaningful engagement with fans across both India and Australia, and celebrate the values of performance, resilience, and teamwork. Australia has been a key market for us for over a decade, and we are excited to elevate our journey in line with our ‘Growing Together’ philosophy.”

With cricket continuing to serve as a powerful platform for global engagement, BKT’s two new partnerships with Cricket Australia will further strengthen the brand’s bond with the fans of the sport - a milestone in BKT’s strategy to win the hearts of sports enthusiasts around the world.