BKT ONCE AGAIN IN THE SPOTLIGHT AT THE EUROLEAGUE FINAL FOUR!

This past weekend was yet another unforgettable one for basketball lovers—the final chapter of an exciting Turkish Airlines EuroLeague season: the Final Four in Abu Dhabi, the first ever held outside of Europe. And once again, BKT took center stage on and off the court.

Inside the official Fan Zone set up by EuroLeague at The Galleria Al Maryah Island mall, BKT—global leader in Off-Highway tire manufacturing and Premium Partner of Europe’s top basketball competition—brought its now-iconic fan engagement experiences.

Fans entered through a life-sized arch shaped like the Desert King (BKT’s tire designed for sandy terrain and desert trucks), stepping into a world created just for them.

They could snap a photo with the official EuroLeague trophy replica—just like fans in other European cities during the BKT Trophy Tour —or challenge each other on branded arcade machines, a fan favorite also featured in BKT’s area at the Hoop District, EuroLeague’s traveling event from earlier in the season. And of course, exclusive BKT merchandise was available and much appreciated by fans.

The entire Fan Zone buzzed with energy, thanks to live music, face painting, dance performances, and appearances by current and former European basketball legends.

“With the Final Four in Abu Dhabi, another EuroLeague season ended and we at BKT are proud to have stood by the fans throughout. From on-the-ground events like the BKT Trophy Tour and Hoop District to online initiatives like the BKT Heartbeat Challenge, we’ve made sure fans were at the heart of the action—just the way we like it,” — said Lucia Salmaso, Managing Director of BKT Europe.