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Sponsorships

BKT United Rugby Championship

Title Sponsor since 2022

The 16 best clubs from Ireland, Italy, Wales, Scotland and South Africa take the field to praise the fans.

In the Northern Hemisphere, BKT has become Title Sponsor of one of the most fascinating international rugby competitions on the sports panorama. Thrills guaranteed for all fans.
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BKT Tire Tries
Discover which tire the rugby ball is hidden under and win prizes such as gadgets and unique experiences! Exclusive for residents in UK and Ireland
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BKT PLACES TO PLAY

BKT's social project that donates new sport facilities to communities in the UK, Ireland, and Italy, in the territories of the URC

BKT cares about the well-being of the communities in the areas where it operates and considers its sponsorships as a means to promote health, growth, and togetherness, foster inclusivity, and build a brighter future for everyone through sports.

BKT Places to Play is the corporate social responsibility (CSR) initiative that, in collaboration with URC, donates new sports facilities to communities in the United Kingdom, Ireland, and Italy.

The first beneficiary was Kenfig Hill RFC, affiliated with the Ospreys, in South Wales. A multi-functional fitness area, called The Power Zone, was built, allowing the club to expand its offerings to local schools and other sports organizations that need a high-level facility.

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BKT FAN GAMES

Challenge, ability, but above all... passion!

BKT Fan Games are a rugby-themed activity devoted to the fans of the BKT United Rugby Championship. Each participant has the task of simulating a pass by throwing the ball through three different sizes of BKT tire.

The game immediately met with success with those present, who immediately understood that it was much harder to do than it seemed: making a pass precisely through the centre of the tire requires ability, reflexes and precision.

“The BKT United Championship is speed, intensity, strength and adaptability in every field. Characteristics that perfectly mirror the qualities of our product”.

Lucia Salmaso – CEO, BKT Europe

Lucia Salmaso
CEO BKT Europe
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