AGRITECHNICA 2025: SPORTS TAKE CENTER STAGE AGAIN THANKS TO BKT

From November 9 to 15, Hannover became the hub of the agricultural world with Agritechnica 2025, one of the most important global exhibitions for agricultural machinery. Here, BKT—global leader in the production of off-highway tires—once again showcased its ability to combine technological innovation with a passion for sports.

As in every major industry event, BKT presented its most advanced solutions for the agricultural sector. Alongside these, sports once again played a co-starring role, featuring games, gadgets, and entertainment.

Among the most popular initiatives were the performances by Saki, one of the world’s most famous freestylers, who wowed the audience with spectacular football tricks. Visitors also enjoyed interactive games to test reflexes and skills, the iconic grab machine to win exclusive gadgets, and the distribution of 30,000 BKT-branded footballs.

Agritechnica 2025 once again demonstrated how sports are a strategic asset for BKT—essential for transforming trade fairs into immersive experiences and reinforcing its position not only as a leader in its sector but also as a brand capable of creating authentic connections through a shared passion for sports.