BKT INAUGURATES THE THIRD WINNING PROJECT OF FATTORE CAMPO IN COMO

It was a special day organized by BKT, Title Sponsor of Serie BKT for six years, to celebrate the inauguration of the third Fattore Campo project — the social initiative aimed at donating new play areas in Serie BKT cities.

This event marks a continuation of the strong synergy between BKT and the Lega Nazionale Professionisti B, supported by the essential involvement of the Municipality of Como and Como 1907.

Each football season, fans can participate in a parallel championship through BKTpremia, the official Serie BKT contest that offers prizes such as signed shirts and balls. The more you play, the more points you earn for the special ranking that determines the winning cities at the end of the year.

Now in its third edition, Fattore Campo has already made a tangible impact by inaugurating a five-a-side pitch in Lecce’s “Zona 167” and an inclusive multi-purpose park in Cosenza.

In the 2022–23 season, Como — along with Palermo — won the Fattore Campo championship, leading to the creation of a calisthenics area in the park on Via Traù.

The area also saw the marking of basketball court lines, installation of a tennis court safety net, and replanting of four trees.

BKT, which funded the redevelopment, aimed to offer a day of celebration, inclusion, and community.

A fun and sporty afternoon was organized, inviting the entire community and the youth players of Como 1907’s football academy.

After the ribbon-cutting and unveiling of a commemorative plaque, the new calisthenics area was showcased with demonstrations and open classes offered by BKT.

A snack station with BKT-branded giveaways was also set up to share the festive spirit.

The most exciting moment came with the arrival of football legend Gianluca Zambrotta and Como 1907 striker Patrick Cutrone — both born and raised in Como — who arrived with BKT’s now-famous mobile bench to hand out and sign footballs and take photos with fans.

Also present were the Mayor of Como, the city’s green spaces, events, and territorial marketing councillor, Lorena Pea (Event & Brand Sponsorship Manager at BKT Europe), Edoardo Busala representing LNPB, Como 1907 CEO Francesco Terrazzani, and Guido Surci, Managing Director of Havas Play, the agency supporting BKT’s sports journey in Italy.

The event was moderated by Sky Sport journalist Daniele Barone, who has followed Fattore Campo since its inception.