BKT BRINGS THE CHAMPIONS OF SPORT TO BOLOGNA
From 6 to 10 November BKT Tires, a leader company in the production of off-highway tires, is present at the EIMA, the International Agriculture and Gardening Machinery Exhibition, which is held every two years in Bologna. Sport is always the protagonist, thanks to BKT, with an extensive programme of initiatives devoted to fans and enthusiasts in the sector.
THE BKT STAND: AMID LEGENDS AND TROPHIES
The BKT stand (pavilion 36, stand B1) is ready to offer sports enthusiasts special experiences. Throughout the fair, it is possible to admire the original trophies of the competitions that BKT sponsors close-up.
Every day at 2.30pm, BKT brings a legend of football, basketball or rugby to its stand to tell intriguing stories and anecdotes about their careers, making themselves the spokespersons of the values of their sport, which BKT promotes. For fans, it is possible to ask questions, get autographs and take selfies with them.
The calendar of Legends
6/11: Frank Lebouef (Ambassador, Ligue 2 BKT)
7/11: Gianluca Zambrotta (Ambassador, LALIGA)
8/11: Mauro Bergamasco (Ambassador, URC)
9/11: Matjaz Smodis (Ambassador, Euroleague Basketball)
10/11: David Moscardelli (Ambassador, Serie BKT)
THE EXTERNAL AREA: PLENTY OF INNOVATIONS WITH THE BKT TOUR
In the outdoor area of the fair, the BKT Tour concludes, a journey that visited various cities of the clubs in Emilia-Romagna participating in Serie BKT: Reggio Emilia, Cesena, Modena, and Sassuolo. The entire tour was led by a Landini tractor fully branded with BKT, which is also on display at EIMA for all visitors, in front of the North entrance of the fair.
In Piazza Costituzione, you can take photos with the official BKT Legends bench, along with six showcases displaying the official balls of LALIGA, Serie BKT, Ligue 2 BKT, EuroLeague, BKT EuroCup, and BKT URC.
This year too there is space for the special BKT balls, distributed around the area devoted to the Tractor of The Year (between pavilions 35 and 37), every day at the following times: 10-11am, 1-2pm, 3-4pm, 5-6pm.
With this extensive programme, BKT continues in its aim of bringing the sports it sponsors closer to their fans, offering exclusive and ever different experiences.
