BKT AND CURLING CANADA FORWARD TOGETHER UNTIL 2028

The leader company in the Off-Highway tires market renews its partnership with Curling Canada, confirming itself as Title Sponsor for the 2027 World Men’s and 2028 Women’s Championships.

Saint John, 13 November 2025 - BKT consolidates its position in sport in all continents, confirming its role as Title Sponsor of the World Men’s and Women’s Curling Championships, which will be held in Canada in 2027 and 2028.

The renewal consolidates the collaboration with Curling Canada that began in 2020, when BKT made its entrance in the sporting world of curling as co-Title Sponsor of the Continental Cup in London, Ontario. In 2024, the leader company in the market of the Off-Highway tires became Title Sponsor of the World Men’s and Women’s Championships in Canada, accompanying sports competitions with initiatives devoted to fans in cities such as Sydney, Moose Jaw and Calgary.

BKT, therefore, will also be a protagonist in the BKT World Men's Curling Championship 2027 in Saint John, New Brunswick, and the BKT World Women's Curling Championship 2028, confirming its commitment to the sport and the curling movement. The Men’s World Championship will take place from 27 March to 4 April at the TD Station in Saint John, and this will be the first edition with the new format envisaging the participation of 18 teams, including Canada.

Through this partnership, BKT reaffirms its closeness to the world of sport at continental and global level, from football, rugby and basketball in Europe to cricket in India and Australia, curling in Canada and Monster Jam in the United States. Always with a common goal: to promote the values of sport, generating a positive impact on the territory and on the new generations.

The company’s commitment in the sporting world and the importance of the partnership were confirmed in statements by Lucia Salmaso, Managing Director of BKT Europe, on the occasion of the presentation event for the World Men’s Championship by Curling Canada: “For us it is not only a matter of a sponsorship: it is a long-term relationship based on trust, respect and shared enthusiasm. Curling reflects the same values that guide BKT: teamwork, integrity and perseverance. Reflecting on our path, each championship has been a celebration of ability, passion and connection with fans, which reminds us why we love this sport. And looking to the future, we are proud to keep this spirit alive and to continue to aim increasingly high, together with World Curling and Curling Canada”.

Nolan Thiessen, Chief Executive Officer of Curling Canada, commented positively on the renewal of the partnership, stating that: “This is indeed a day full of good news, and we are very grateful to our partners World Curling and BKT for their continuing faith in our capacity and our commitment in organizing world-level championship events”.