BKT MEETS BASKETBALL FANS AT THE EUROLEAGUE HOOP DISTRICT

BKT Tires and EuroLeague are collaborating once again to provide unforgettable experiences for basketball fans. The leading off-highway tire manufacturer will be a key player at the Hoop District, where it will showcase three iconic trophies from the competition's history within its fan zone.

Hoop District (Euroleague Basketball | Hoop District) is the EuroLeague event that blends entertainment and basketball culture in some of the main cities of the competition, featuring a 3 vs 3 tournament with teams formed by content creators, along with numerous activities for fans organized by sponsors. As a Premium Partner of EuroLeague, BKT will be present at all stops, offering fans the official replicas of three EuroLeague trophies: the current one, destined for the winner of the 2024/25 Final Four, and those awarded in 2001 to Virtus Segafredo Bologna and in 2006 to CSKA Moscow.

Fans attending the event will be able to see, touch, and take a souvenir photo with the history of European basketball within the BKT fan zone, once again demonstrating the brand's closeness to basketball enthusiasts and its commitment to making them feel more involved in their favorite sport.

After the success of the first stop on February 22 in Bologna, BKT will also be present at the EuroLeague Hoop District on March 15 in Athens and April 12, with the grand finale taking place in Barcelona. Hoop District Stops February 22, 2025 – Bologna March 15, 2025 – Athens April 12, 2025 – Barcelona