BKT FAN GAMES: ANOTHER GREAT SUCCESS FOR THE FORMAT DEDICATED TO RUGBY FANS

After last season’s success, BKT Tires – leading Off-Highway tire manufacturer and Title Sponsor of the BKT URC in the Northern Emisphere – meets up with rugby fans with new entertaining and fun games before some selected BKT URC matches.

In five different matchdays in the first half of 2025, rugby enthusiasts continue experiencing the fan engagement format that BKT has designed for them. The BKT Fan Games are taking place in a dedicated area outside the stadiums, where supporters can challenge themselves with rugby-themed competitions of skill, reflexes and precision. Fun and memorable moments are assured!

BKT Fan Games highlight once more the BKT URC’s Title Sponsor’s proximity to sports enthusiasts, aiming to leave its mark on each fan’s sport experience, get closer to them and their passions, and bring them new ways to experience the game they love. In all its sponsorships, BKT carries out fan engagement activities, aiming to make fans feel at the center of the action and provide them with unforgettable experiences.

This also happened during the Six Nations, where BKT, as the Official Tire Sponsor of the tournament, visited rugby fans and their gathering places – pubs and clubhouses – across all the countries involved in the competition.

After the success of the first four stops of the year, BKT Fan Games will land in Limerick, on May 9, before the grand finale at the playoffs. Join us at the next stops!

THE COMPLETE CALENDAR

Friday, February 14 – Edinburgh

Hive Stadium – Edinburgh v Zebre Parma

Friday, March 21 – Cardiff

Cardiff Arms Park – Cardiff Rugby v Emirates Lions

Saturday, March 29 – Glasgow

Scotstoun Stadium - Glasgow Warriors v Emirates Lions

Saturday, April 26 – Llanelli

Parc y Scarlets– Ospreys v Dragons

Friday, May 9 – Limerick

Thomond Park – Munster v Ulster

Saturday, May 31 – Location to be confirmed