ANOTHER PLAYOFF TO REMEMBER FOR SERIE BKT FANS

Another Serie BKT season has come to an end, and once again BKT, the Title Sponsor of the league and a leading company in the production of Off-Highway tires, took the field alongside the fans with a series of activities both in the city and on social media.

At the BKT Fan Zone, located in Piazza Europa just steps from the city center, fans of Spezia and Cremonese of all ages had the chance to enjoy games like seat soccer, football darts, and table football, as well as win the ever-popular BKT gadgets and soccer balls.

Helping to tell the story of an unforgettable day were Margherita Massalin and the twotwins, creators who won 4POV: tifoserie a confronto (4POV: fanbases compared), a storytelling project about the four fanbases involved in the playoff semifinals, created by BKT, Lega B, and Chiamarsi Bomber.

“Serie BKT was our first sports sponsorship in Europe, and over the years we’ve built a special relationship with its fans, thanks also to the constant and valuable support of the Lega Nazionale Professionisti Serie B. We know how much the Playoffs mean to fans and enthusiasts who look forward to them all year. That’s why, every season, we strive to make these days even more unforgettable. This year, we decided to go even bigger, putting fans at the center and letting them tell their own stories firsthand,” said Lucia Salmaso, Managing Director of BKT Europe.

This is exactly the role BKT has taken on in Italian football—since 2018, walking alongside the fans and literally stepping onto the field with them. They do this during the regular season by offering exclusive prizes through the official BKT Premia contest, revitalizing play areas in cities that win the Fattore Campo initiative and creating unforgettable moments with legends who have made history in the league. They do it every year for the Playoffs too, when Serie BKT reaches its most thrilling phase, dedicating a space in each edition for fans to gather, play, and wait together for the match to begin—making an already unforgettable day even more special for the fans of both teams.