FATTORE CAMPO: WHAT A SUCCESS THE INAUGURATION IN COSENZA!

With the second inauguration in Cosenza, BKT Tires successfully completes the first edition of Fattore Campo.

The ribbon-cutting ceremony of the second winning project of BKT’s social initiative — aimed at providing new play areas in Serie BKT municipalities — was attended by many children and Rossoblù fans.

The city of Cosenza and Cosenza Calcio have always been committed to inclusion, and the strong turnout at the event highlights the importance of coming together for a special cause.

After Lecce, which saw the inauguration of a five-a-side pitch in the “Zona 167,” Cosenza — the second winning city of 2021–22 — also organized a series of activities to make the opening of the new inclusive multi-purpose park at the Via degli Stadi training ground truly special.

BKT Tires wanted to reward the commitment of Rossoblù fans who, through their participation, outperformed even larger cities.

The company’s goal, having funded the redevelopment, was to offer the children of Cosenza — and beyond — a joyful afternoon of celebration and inclusion.

A fun-filled afternoon was organized for all Rossoblù supporters. For the little ones, in addition to playtime, a snack station was set up to recreate the festive spirit of the initiative.

Beyond the official part, the spotlight was on the actors from La Terra di Piero, a local volunteer organization already active in similar solidarity projects, who performed an experimental theatrical piece that actively engaged the audience.

Also participating were Cosenza Calcio legends Alberto Urban and Gigi Simoni, who arrived with the now-famous mobile bench from “A BordoC...ittà” to hand out and sign BKT footballs — and of course, take photos and sign autographs for everyone present.