MONSTER JAM – ALL BKT’S ACTIVITIES IN 2024

In expectation of the innovations due in 2025, here is a summary of the International Tour 2024 experienced together

BKT, a leading firm in the production of off-highway tires, has been a partner of Monster Jam since 2014 in providing entertainment and thrills for fans all over the world. The partnership, which envisages collaboration in the development of special innovative and super performance tires designed for Monster Trucks, is supplemented by an extensive program of fan engagement activities around the competitions.

BKT’S PRESENCE AT EUROPEAN PIT PARTIES

In 2024, for all the European stages of Monster Jam’s international tour, BKT was present at the Pit Parties that preceded the shows in the European cities concerned, testing fans’ abilities with the BKT Challenge and offering face painting activities for the kids. Without forgetting the distribution of gadgets such as colouring books, torches and branded keyrings. For partners of BKT it was also possible to access the lounge zone that was reserved for them to watch the stunts from a different perspective.

These were the stages of the European Tour 2024

6 April – Hamburg, Germany

20 April – Zurich, Switzerland

27 April – Munich, Germany

4 May – Berlin, Germany

11 May – Arnhem, Netherlands

25 June – Dresden, Germany

12 July – London, United Kingdom

21 September – Glasgow, United Kingdom

10 YEARS OF THE BKT-MONSTER JAM PARTNERSHIP

For the 10th anniversary of the partnership, on the occasion of the London and Berlin stages, BKT organized an exclusive Pit Party for its stakeholders, during which the guests of honour were the Monster Jam drivers themselves, who were available to tell their stories, sign autographs and take selfies with BKT’s guests. As souvenirs of this special occasion, a number of commemorative gadgets were produced, such as t-shirts, caps and a special model of the BKT Monster Truck.

During the celebration in London, by participating in the raffle, it was possible to win the new official Monster Jam and BKT Monopoly: an entirely new way of experiencing one of the best known board games in the world.

These initiatives were designed by BKT as part of a more extensive program involving all the brand’s sports sponsorships, intended to bring the thrills and entertainment of sport and motorsport closer to its partners and all enthusiasts.