THE BKT FOOTBALL TRUCK ARRIVES IN FRANCE TOO

Since the 2020/21 season, BKT, the leader company in the production of off-highway tires, has proudly been Title Sponsor of Ligue 2 BKT. From the very first moment, BKT and LFP have collaborated in the development of a series of targeted initiatives to involve fans of the French championship in a fun and original way.

The innovation this season is the BKT football truck: the iconic Serie BKT ball-carrier, inspired by the historic partnership between BKT and Monster Jam, has now arrived in France, for the match between FC Metz and FC Lorient. As happens every weekend for matches in the Serie BKT championship, the ball was taken onto the pitch by a special companion for kick-off, surprising and amusing both fans and the players on the pitch.

During half-time there was also space for the now recognized BKT Challenge: two fans of the home team took each other on, trying to hit one of the targets, which for the occasion were three BKT tires, from the penalty spot.

This is not the first time that the BKT football truck has made its debut in a competition of which BKT is title sponsor. This had already happened in April, in the BKT United Rugby Championship, when it had taken the rugby ball onto the pitch before the kick-off between Zebre Parma and Glasgow Warriors.

Again in France, BKT wanted to bring together two sponsorships of historic importance for the presence of the brand in the sporting world, Ligue 2 BKT and Monster Jam, within the same initiative, with the aim of demonstrating its closeness to fans of all sports and to promote values such as collaboration, sharing and teamwork.