BKT AND RFEF TOGETHER TO PROMOTE THE VALUES OF SPORT AND SUPPORT SPANISH FOOTBALL

Over the years BKT Tires, global leader in the production of Off-Highway tires, has built up a significant bond with Spanish football, positioning itself as a brand that walks alongside fans, giving them unforgettable, unprecedented experiences.

Precisely with a view to further strengthening this bond, we are proud to announce a prestigious new partnership within Spanish football. From next season and for the following four, BKT will be the partner of the Real Federación Española de Fútbol (RFEF), football’s main governing body in the country, becoming official sponsor of Spanish referees and Official Tire Partner of the Final of the Copa del Rey. A strategic agreement that strengthens the brand’s commitment in supporting sport as an instrument of growth, inclusion and social development.

The agreement was signed in a very significant location for the world of Spanish football, the Ciudad del Fútbol, in the presence of Lucia Salmaso, Managing Director of BKT Europe, Rafael Louzán, president of the RFEF and Fran Soto, President of the Comité Técnico de Árbitros.

“The sponsorship with the RFEF demonstrates our desire to work together with the best partners in the world of football. This is a major step for us, because travelling alongside referees is a milestone and the start of a journey. We are very enthusiastic about this new collaboration with the RFEF and we cannot wait to travel together on this journey, into which we will put all our passion. This is the same approach that we also adopt in our business: enduring relationships based on trust. For us, this opportunity means a high profile and projection not only towards fans in Spain, but also in other important markets in Europe and the world. We hope that this collaboration, which is new for us, will last for many years.” – Lucia Salmaso declared for the occasion.

Through this partnership, BKT reaffirms its closeness to the world of football, not only in Spain, where it has been Official Tire Partner of LALIGA since 2019, but in Europe (where it is Title Sponsor of the Serie BKT and Ligue 2 BKT). BKT is also present in various sports at continental and global level, from rugby and basketball in Europe to cricket in India and Australia, to curling in Canada and Monster Jam in the United States. Always with a common goal: to promote the values of sport, generating a positive impact on the territory and on the new generations.