ENTERTAINMENT AND EXCLUSIVE EXPERIENCES AT THE BKT MEN’S WORLD CURLING CHAMPIONSHIP 2025
Canada is preparing to host the 67th edition, and BKT is ready to make its mark once again. From March 28 to April 6, the city of Moose Jaw, in the province of Saskatchewan, just a few miles from the American border with Montana and North Dakota, will host the BKT Men’s World Curling Championship 2025. A year ago, in the edition held in Schaffhausen, Switzerland, Sweden triumphed, beating Canada 6-5 in the final.
BKT, a leading company in the production of Off-Highway tires and Title Sponsor of the event, through this sponsorship certifies how its values are perfectly in harmony with those of curling: “Making the world a better place through the growth of our sport and expanding our culture and values worldwide,” reads the programmatic manifesto of this sport, which BKT decided to embrace since 2022, when it first became the Title Sponsor of the world's most important curling competition.
“We are very proud of the solid relationship we have built with one of the most followed sports in Canada and its fans. We firmly believe that Curling Canada is a valuable partner for BKT, and our bond, which grows year by year, is rooted in the values we share, such as attention to communities and closeness to the territory. We are always impressed by the precision and skill demonstrated by the players on these occasions, and we look forward to having fun and spending unforgettable moments alongside the fans of this iconic sport,” said Lucia Salmaso, Managing Director of BKT Europe.
To this end, BKT will organize many exciting activities at its stand within the Moose Jaw Curling Center, to enhance the experience of fans who remain an integral part of the event and an essential focus of BKT's presence in sports worldwide.
BKT ACTIVITIES AT THE CURLING WORLD CHAMPIONSHIPS
From March 29, fans can challenge each other on the exclusive BKT-branded table, during the event, by participating in the table curling tournament organized by Cool Shots within the Original 16 Patch, at the Moose Jaw Curling Centre.
On April 4 and 5, the BKT Photobooth will be the entertainment hub offered by the Title Sponsor. Inside the Arena, fans can take a photo with the brand-new BKT Stone, a limited edition of a real curling stone, created exclusively for the occasion, and with the official World Championship trophy.
On April 5, BKT has reserved a unique opportunity for fans to Meet & Greet with the Canadian curling legend: Pat Simmons, originally from Moose Jaw, who will take photos with fans and sign autographs. On the same day, Pat Simmons will be the protagonist of an exclusive experience, the On-Ice Experience: an exhibition match on the official playing field dedicated to selected Canadian distributors.
There will also be the now iconic and exclusive BKT gadgets, available at the official BKT stand, on April 4, 5, and 6!
Ready to feel at the center of the action? Discover the schedule of activities at the BKT stand and join us from March 29 to April 5!
BKT ACTIVITIES SCHEDULE AT THE BKT MEN’S WORLD CURLING CHAMPIONSHIP 2025
From March 29 - Table curling tournament, at the Original 16 Patch, at the Moose Jaw Curling Centre.
April 4 – Photobooth with the BKT stone, at the BKT stand in the Moose Jaw Curling Centre.
April 5:
Photobooth with the official World Curling Championship trophy, at the BKT stand in the Moose Jaw Curling Centre.
Meet & Greet with curling legend Pat Simmons, at the BKT stand in the Moose Jaw Curling Centre.
On Ice Experience with Pat Simmons, dedicated to selected distributors.