Serie BKT
Title Sponsor since 2018
20 teams, 20 cities, 20 sets of fans, just one great passion for football.
SERIE BKT MVP TROPHY
The official individual prize of Serie BKT
FATTORE CAMPO
Devoting attention to the territory, to the communities and all the cities of the championship is one of the key points of BKT’s activities. These values are encapsulated in Fattore Campo, the social project that the Title Sponsor has conceived for Serie BKT.
Fattore Campo is a championship in parallel with the football played that has upgrading the areas devoted to sport and leisure time present in the cities of Serie BKT as its objective.
By participating in the free competition BKTpremia, fans become the protagonists of the initiative and can accumulate important points to enable their team’s project to climb up the Fattore Campo league table.
Each season, two winners. The first edition saw the cities of Lecce e Cosenza inaugurate new spaces, while the second edition chose the projects by Palermo and Como as the winners. This time the final Fattore Campo table for 2023/24 rewarded the fans of Bari and Catanzaro
Each season means a new beginning for BKT. Since 2018, our commitment to the championship has gone through various phases, focusing on involving the fans, whom we consider as our key partners. The BKT strategy of gradually integrating into the social fabric of communities has strengthened our brand identity and built up authentic and lasting relationships with the public.
An important award is associated with that very approach with the fans of Serie BKT. Through the "A BordoC... ittà" initiative, each year BKT visits the cities of the championship, taking a club legend onto a mobile football bench to autograph BKT balls. What is more, with the Fattore Campo project, spaces devoted to sport are upgraded in the cities of Serie BKT and docufilms are made of the inaugurations broadcast at national level.
And also the BKTpremia competition, which gifts autographed official shirts to fans, and the exclusive BKT Football Truck, a Monster Jam model, which takes the match ball to the centre spot on the field during each matchday, involving two children in a race. Finally, the playoffs are promoted as a festival of sport, with activities in the finalist cities involving fans of all ages, making each matchday unique.
