The competition devised by BKT Tires for the Turkish Airlines Euroleague
BKT Hoops, the official competition devised by BKT Tires and devoted to the Turkish Airline Euroleague, is starting on the hardwood courts of Europe. Once again the Brand has decided to take its place alongside basketball enthusiasts and sports fans by creating a competition to enable them to win special prizes. On offer for those following the home team, in addition to BKT gadgets, it will in fact be possible to receive the official shirt of their favourite team and, if they are lucky, to actually receive it directly on the hardwood court during one of the breaks in the match. There are ten clubs involved in BKT Hoops this first season. You will be able to take part with teams coming from Germany, Greece, Italy and Spain. All you need do is visit the
www.bkt-hoops.com site starting an hour before the matches selected until half an hour after the start. By consulting the calendar of games and choosing your favourite team during the registration phase it will be possible to start to play with a very fast and intuitive tap & win. The player will immediately discover whether they have won or not. Thanks also to an efficient communication plan, the competition has had an excellent profile on account of a major distribution of cards in the European cities of the participating clubs and, inside the arenas, due to the presence of video-graphic materials projected on the maxi screens/jumbotrons and personalized voiceover announcements. BKT Hoops is yet another confirmation of the commitment of BKT Tires in the world of sports sponsorships. An example of how, simply and directly, it is possible to bear witness to the daily passion that the Brand deploys to offer fans of Eurobasket unique experiences.
