BKT AND MONSTER JAM, A 10-YEAR SUCCESS STORY!

BKT renews motorsport partnership with Feld Motor Sports until 2031
 

Ten years of partnership, ten years of spectacle and motorsport. BKT proudly announces the renewal of the agreement with Feld Motor Sports, extending the collaboration between the leading Off-Highway tire company and Monster Jam until 2031.
Since 2014, BKT has played a key role in supporting the extraordinary performance of Monster Jam trucks, which captivate spectators worldwide, by providing high-quality tires specifically designed to meet the exhilarating challenges of all stunts and racing competitions. Recently, the two powerhouse companies reconfirmed their commitment to the partnership until 2031.

During this ten-year-long cooperation with Feld Motor Sports in Monster Jam, BKT has developed a series of competition-specific tires, pursuing a path of ongoing evolution. Since the onset of this exciting partnership, each tire model has been continuously enhanced and optimized, culminating in the FL 354 pattern. This is the fourth tire generation specifically designed for Monster Jam, marking the topmost result based on years of experience, feedback from Feld Entertainment and drivers, and an ongoing commitment to innovation. All development stages have focused on particular tire features, which have been further enhanced during the latest changes and improvements that have allowed for better performance, avoiding any contact with vehicle parts or damage to the shock absorbers when the truck touches the ground after a stunt, and improving traction and durability.

Designed to cope with intense mechanical stress and impacts from ever more extreme stunts during the competitions, BKT's goal has always been to balance advanced performance with safety. This balance has been achieved through a rigorous feedback cycle, testing, and ongoing fine-tuning, supported by thorough research and development activities. These innovative solutions, originally designed for Monster Jam trucks to enhance their performance, can now be successfully transferred to optimize the performance of agricultural and industrial vehicles.

This shift from the extreme competition arena to practical fields such as agriculture, OTR, and the industrial sector not only demonstrates the versatility of BKT’s technologies but also their positive impact on both efficiency and productivity. What has been designed to meet the extreme challenges of Monster Jam competitions can now be adapted to improve tires used daily in all Off-Highway applications, thus bringing tangible benefits to operators.