BKT teams up with basketball: we’re happy to announce that we’re now a Premium Partner of Euroleague Basketball, the organizer of the two most prestigious European basketball clubs competitions: the Turkish Airlines EuroLeague and the 7DAYS EuroCup. Can't wait to be part of this journey, together. The EuroLeague and the EuroCup become BKT's first investments in basketball, expanding on the company's experience with premium team sports leagues in order to widen its brand awareness and connect to the positive values and emotions that Euroleague Basketball offers. "The common values between BKT and sports are the main drivers of our investments: passion, challenge, fair play and the support to young talents," Lucia Salmaso, CEO of BKT Europe, said. "Basketball fans are extremely loyal and passionate. We are proud to join the basketball world with such a prestigious partnership."