BKT CLOSER TO RUGBY FANS, “PLAYIN’ HOME” AT SIX NATIONS MATCHDAYS

BKT, as the proud Official Tire Partner of the Six Nations Rugby, is set to elevate the fan experience this year with “Playin’ Home” – an exciting series of events in pubs and rugby clubhouses across England, France, Ireland, Italy, Scotland and Wales.

Starting February 8, every time a team take the field in the 2025 Guinness Men’s Six Nations, BKT will connect with the supporters from different regions, creating opportunities for them to feel part of the action.

BKT will distribute exclusive giveaways before each match. In addition to that, in selected special matches – once per country this season – the pubs and clubhouses will feature interactive games and appearances from rugby legends and influencers, giving fans the opportunity to take a unique photo with a champion.

“Since the first day we partnered with sports leagues, BKT’s goal has been to get closer to the fans and their passions. And rarely have we been as close as we will be in the coming weeks”, said Lucia Salmaso, Managing Director of BKT Europe. “We are passionate about bringing fans new ways to experience the game they love, wherever they are.”

These events are designed by Havas Play – BKT’s strategic partner in the world of sports – to deepen BKT’s connection with the communities across the Six Nations.

The “Playin’ Home” initiative will run from Matchday 2 to Matchday 5, celebrating the first year of BKT's long-term partnership with Six Nations Rugby and reinforcing its commitment to the sport and its fanbase.

SCHEDULE

Matchday 2

Italy vs Wales (February 8 – 15.15 Rome time, 14.15 GMT)

Rome: Shamrock Pub – Via del Colosseo, 1c, 00184, Roma
Meet & greet with Mauro Bergamasco, and distribution of giveaways

Cardiff: Llandaff RFC – The Old Mill, Western Ave, Cardiff CF5 2AZ
Meet & greet with Ben John and Josh Navidi, and distribution of giveaways

England vs France (February 8 – 16.45 GMT, 17.45 Paris time)

Bristol: Kingswood RFC – Grimsbury Road Playing Fields, Bristol BS15 9RA
Distribution of giveaways

Paris: Le Sous-Bock – 49 Rue Saint-Honoré, 75001, Paris
Distribution of giveaways

Scotland vs Ireland (February 9 – 15.00 GMT)

Glasgow: Dalziel RFC – Hagen Dr, Motherwell ML1 5RZ
Distribution of giveaways

Cork: Cork Constitution – Templehill, Churchyard Ln, Ballintemple, Cork
Distribution of giveaways

Matchday 3

Wales vs Ireland (February 22 – 14.15 GMT)

Newport: Blackwood RFC – Glan-yr-Afon Park, Hall St, Blackwood NP12 1NY
Distribution of giveaways

Dublin: Coolmine RFC – 6 River Rd, Ashtown, Dublin
Distribution of giveaways

England vs Scotland (February 22 – 16.45 GMT)

Manchester: Broughton Park RFC – 2 Houghend Cres, Manchester M21 7TL
Distribution of giveaways

Edinburgh: Dalkeith RFC – Eskbank Rd, Dalkeith EH22 3BQ
Meet & greet with Ben John and Stuart McInally, and distribution of giveaways

Italy vs France (February 23 – 16.00 Rome and Paris time)

Turin: Six Nations Murphy’s Pub – C.so Vittorio Emanuele II, 28, 10123, Torino
Distribution of giveaways

Toulouse: The Black Lion – 4 All. Paul Feuga, 31000 Toulouse
Distribution of giveaways

Matchday 4

Ireland vs France (March 8 – 14.15 GMT, 15.15 Paris time)

Belfast: Grosvenor RFC – 6 Gibson Park Ave, Belfast BT6 9GL
Meet & greet with Ben John and Tommy Bowe, and distribution of giveaways

Bordeaux: Connor’s Australian Sports Bar – 16 Cr du Chapeau-Rouge, 33000 Bordeaux
Meet & greet with Noé (Nogodi), and distribution of giveaways

Scotland vs Wales (March 8 – 16.45 GMT)

Scottish Borders: Melrose RFC – The Greenyards, High St, Melrose TD6 9SA
Distribution of giveaways

Swansea: Kenfig Hill RFC – Pisgah St, Kenfig Hill, Bridgend CF33 6BU
Distribution of giveaways

England vs Italy (March 9 – 15.00 GMT, 16.00 Rome time)

Exeter: Exeter Saracens RFC – Exhibition Fields, Summer Ln, Whipton, Exeter EX4 8NT
Distribution of giveaways

Parma: Club House Fifteen – Via Lago Verde, 6a, 43123 Parma
Distribution of giveaways

Matchday 5

Italy vs Ireland (March 15 – 15.15 Rome time, 14.15 GMT)

Treviso: Cantera – Str. del Nascimben, 1/B, 31100 Treviso
Distribution of giveaways

Galway: Galwegians RFC – 1 James Joyce Street, Mountjoy, Dublin
Distribution of giveaways

Wales vs England (March 15 – 16.45 GMT)

Dyfed: Abertytswyth RFC – Plascrug Ave, Aberystwyth SY23 1HL
Distribution of giveaways

Bath: Bath Saracens RFC – Sulis Sports Club, Claverton Down Road, Bath, BA2 7AU
Meet & greet with Ben John and Zoe Harrison, and distribution of giveaways

France vs Scotland (March 15 – 21.00 Paris time, 20.00 GMT)

Clermont: HPark – Rue de l'Eminee, 63000 Clermont-Ferrand
Distribution of giveaways

Aberdeen: Aberdeenshire RFC – Station Rd, Woodside, Aberdeen AB24 2UL
Distribution of giveaways