BKT LAUNCHES ITS TITLE SPONSORSHIP IN CURLING

The leading company in the production of Off-Highway tires has secured the next three editions of the World Cup.

BKT Tires renews its commitment to the world of sports and secures its fifth title sponsorship. Starting from 2024, the next three editions of the World Championships, which will take place in Canada, will bear the name of the leading company in the production of Off-Highway tires.

This is a significant achievement that allows the Indian company to leave its mark on what is considered one of the most popular winter sports in Canada, especially in the country’s most followed women’s competition. The agreement also covers all Curling Canada collateral events throughout the “Season of Champions,” starting with the PointsBet Invitational tournament, which will begin on September 27 in Oakville, Ontario. The passion of the fans, the determination of the players, and the attention to communities and the territory are just some of the values shared by both BKT Tires and Curling Canada.

The opportunity to have a setting like Canada was crucial for the brand, which confirms its willingness to embrace all sports and support the diverse passions of its fans. After Serie BKT and Ligue 2 BKT in football, the BKT EuroCup in basketball, and the BKT United Rugby Championship, the 2024 BKT World Women’s Curling Championship will also come into play starting next year. This adds to numerous important partnerships such as the Rugby World Cup France 2023, LaLiga EA Sports in Spain, the KFC Big Bash League in Australia, and the Turkish Airlines EuroLeague.

Lucia Salmaso, Managing Director of BKT Europe, said: “When I think of Canada, the first things that come to mind are its vast landscapes, friendly people, and, of course, world-class curling. Our relationship with Curling Canada is not new, and today I am truly excited to say that our partnership not only continues but is even strengthening. For the next three years, we will contribute as Title Sponsor of the World Championships in Canada. Our journey will begin in 2024 with the 2024 BKT World Women’s Curling Championship.