The road to excellence reaches the Final Four.
Since 2020 BKT has been the premium partner of EuroLeague Basketball, which, through its two competitions Turkish Airlines EuroLeague and 7Days Eurocup, offers enthusiasts the very best basketball spectacle at European level. The partnership with EuroLeague Basketball is the brand’s first step in this sport setting, with the aim of communicating its values to a new, adrenaline-filled and highly committed audience. To celebrate the Turkish Airlines Final Four in Cologne 2021, which took place from 28 to 30 May 2021 and saw the triumph of Anadolu Efes against Barcelona, we started with a very meaningful question. Are
teamwork,
talent,
determination and
passion key elements to reach the finals of a great European competition? The answer arrived directly from the voices of the players of each team, through editorial content composed of four captivating interviews, as fast as an attacking action, as incisive as a three-point shot and as motivational as the coach’s time out by the side of the court. While Kyle Kuric of Barça tells is all about passion, Shane Larkin of Anadolu Efes tells of determination and the importance of being there every day. Sergio Rodriguez of Olimpia Milan explains the importance of teamwork in achieving objectives and Tornike Shengelia of CSKA Moscow answers our questions about the relativity of talent. With their words, each of them conveys to us the excitement of the evening before the match, the passionate love for this sport and, above all, the values that bring growth. Because basketball, like BKT’s aptitude, is a road leading to excellence only if it is travelled through great commitment in terms of values. Four interviews, like four rebounds to be grabbed quickly to launch a new action leading to excellence: triumphing in the Turkish Airlines Final Four in Cologne 2021. Look at them here![/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="4185" alignment="center" onclick="custom_link" link="https://sponsorship.bkt-tires.com/en/video/euroleague-2021-final-four-interviews-3/"][vc_column_text]
Larkin
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Kuric
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Rodriguez
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Shengelia