BKT sparks competition in the Campionato degli Italiani with the MVP Trophy.
There’s a new appointment to note down on the calendar of the Serie BKT. The Campionati degli Italiani in fact celebrates the arrival of the MVP, the official award devoted to each month’s best player in the Serie BKT. The award, promoted by BKT, is a monthly recognition for the footballer who has distinguished himself for individual performance, positive attitude and, above all, for his commitment to teamwork. A festival of sport that aims to involve fans, players and those working in the game, thus giving a new and exciting appointment to the tournament that is already known for its high adrenaline levels. THE PRIZE The prize, which introduces an absolute innovation for the Serie BKT, will be handed over directly on the pitch. The event, which will take place before the match, will be transmitted live by the main broadcasters of the Campionato degli Italiani. The trophy, designed by BKT, faithfully reproduces an AGRIMAX FORCE tyre, one of the symbols that most identifies the title sponsor. Standing on a black wooden base and held in a display case, it is a genuine 3D design object that, also thanks to its aesthetic value, promises to become a recognition that all the players in the tournament will want to win. THE JURY Identifying the champion who, month by month, will be able to boast the title of Most Valuable Player in the Serie BKT, will be a team of experts composed of three sports journalists from the official broadcasters and from among the influencers associated with the sport. BKT’S COMMITMENT Title sponsor for the fourth championship in a row, BKT continues its work in showcasing the tournament by contributing, with its commitment and expertise, to raising its profile in terms of values and excitement. The ambitions of the project are to give the Serie BKT an international attitude and appeal. The winners of the award will be communicated each month through the brand’s official channels and on the social profiles of the Serie BKT: one more reason to follow them. #LeaveYourMark 