Monster Jam 1
Sponsorships

Monster Jam

Official Tire Partner since 2014

A tire producer just has to love the roar of engines.

A collaboration that has been carried forward for ten years now, a winning synergy entertaining fans all over the world. Whatever the competition, speed or freestyle, BKT shares the thrills.
Monster Jam 3

BKT AND MONSTER JAM... HIGHER AND HIGHER

For a special competition, super-performance tires

Stability, flexibility, but above all continuous innovation. These are the specific characteristics of the tires that BKT has created exclusively for Monster Jam vehicles at our plant in Bhuj.

Designed to guarantee extreme and spectacular performance after lengthy development work, the tires are now ready to fly, taking centre stage thanks to their height of almost 2 metres, weight of over 200 kg and pressure of 1.6 bar.

Yet the intensive research to find the best tire has prioritized safety, with the development of a new compound capable of absorbing impact and avoiding wear and cuts.

Monster Jam 4

BKT FOOTBALL TRUCK

The exclusive intersport collaboration with Serie BKT and Ligue 2 BKT

The BKT Football Truck is the result of the first - historic - collaboration between two competitions sponsored by BKT: Monster Jam and Serie BKT, the Italian football championship of which it is the title sponsor. A remote-controlled mini-replica of the Grave Digger, a genuine icon of the spectacle on four wheels, is transported onto football pitches and now becoming famous as the official ball-carrier of Serie BKT.

Since the 2020-21 season the collaboration between Monster Jam and Serie BKT, and since 2023 also with the Ligue 2 BKT, have been moving forward with the "BKT Football Truck" that on special occasions is also the protagonist of gripping challenges with fans at half time.

The most iconic among these is the "BKT Football Truck Challenge", a race between participants and the Grave Digger. The one who scores, or, in this case, crosses the finish line first, wins the challenge.

“The first sign that we’ve left, our first contribution to the world of sport. For us Monster Jam is the beginning of a special adventure filled with satisfaction. After ten years, together, we still have the same passion as on day one, and we don't set any limits on our shared ambitions”.

Lucia Salmaso – CEO BKT Europe

Lucia Salmaso
CEO BKT Europe
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