BKT LAUNCHES ITS TITLE SPONSORSHIP IN CURLING

The leading company in the production of Off-Highway tires has secured the next three editions of the World Championship.

BKT Tires is renewing its commitment to the world of sport and is securing its fifth title sponsorship. Starting from 2024, in fact, the next three editions of the World Championship that are to take place in Canada will bear the name of the leading company in the production of Off-Highway tires.

This is a major success, enabling the Indian company to leave its mark on what is considered one of the most popular winter sports in Canada and, above all, in the women’s competition most followed in that country.

The agreement also covers all the collateral Curling Canada events during the entire “Season of Champions”, starting with the PointsBet Invitational tournament that will commence on September 27 in Oakville, in Ontario.

The fans’ passion, the players’ resolve and the attention devoted to the communities and the territory are just some of the values shared by both BKT Tires and Curling Canada. Furthermore, the possibility of having a place such as Canada as the setting has been decisive for the Brand, which is reaffirming its desire to cover all sports and support the diversity of the passions of their fans.

After the Serie BKT and the Ligue 2 BKT in soccer, the BKT EuroCup in basketball and the BKT United Rugby Championship, therefore, we now see the arrival of the 2024 BKT World Women’s Curling Championship, which will come into play from next year and is now added to numerous other important partnerships such as the Rugby World Cup France 2023, LaLiga EA Sports in Spain, the KFC Big Bash League in Australia and the Turkish Airlines EuroLeague.

Lucia Salmaso, Managing Director of BKT Europe, says: “When I think of Canada, the first things that come to mind are its vast landscapes, its friendly people and, obviously, world class curling. Our relationship with Curling Canada is not new and today I am truly excited to say that our partnership is not only going forward, but is even strengthening. For the next three years we will contribute as Title Sponsor of the World Championships in Canada. Our journey will begin in 2024 with the 2024 BKT World Women’s Curling Championship”.