BKT TIRES LAUNCHES THE BKT HEARTBEAT CHALLENGE

This brand-new activity will be dedicated to the fanbases of the 18 teams and will determine which one is the most passionate

A truly special season finale awaits the Turkish Airlines Euroleague thanks to BKT Tires. As the premium partner of the European basketball championship, BKT Tires has introduced the BKT Heartbeat Challenge – an exclusive competition designed to test the passion of fans supporting the 18 clubs.

From the Round 25 to the last one of the regular season, in all arenas and for every game, the intensity of the fans’ chants and their consistency will be measured throughout the entire duration of the matches. The collected data will then be processed by artificial intelligence, which, based on the gathered information, will ensure the results.

The goal is to identify the team which has the warmest supporters in Turkish Airlines Euroleague. A long-debated issue that has never been officially resolved and, finally, thanks to the BKT Heartbeat Challenge, will be possible to determine. Weekly on Euroleague Basketball’s social media channels, the most striking action that established the “hottest moment of the week” of the entire round and reached the highest peak of sound will be showcase. Furthermore, a ranking will be unveiled highlighting the top three fanbases of each matchday based on their highest average intensity.

Results are analyzed by an AI that takes the top 50 peaks of every game, converts dB FS to dB SPL, and eliminates as much background noise as possible, such as speakers, voiceovers, and music.

As the title sponsor for Serie BKT and Ligue 2 BKT in football, along with the BKT United Rugby Championship in rugby and the BKT EuroCup in basketball, thanks to the BKT Heartbeat Challenge, BKT Tires show again that passion is the driving force behind its activities or projects. BKT Tires believes that fans are, and will always be, the true protagonists of every championship proudly sponsored.

On April 12th, mark the date on your calendar, where, in addition to the Final Four contenders, we will discover the most passionate fanbase of the entire tournament.