News

BKT takes to the Serie B football fields. Through 2021, the Indian multinational will be the Title Sponsor of the Italian National Pro B League. We spoke with Lucia Salmaso, Managing Director of the BKT European Headquarters, who explained what has motivated the corporation to sponsor this championship, now going by the name of “Serie BKT”.

If you are a football fan, you probably know that when BKT talks about fields, we don’t just mean farmland, but also the football pitch. The Italian Serie B has a new Title Sponsor and has changed its name to Serie BKT.

There are no frontiers that can’t be crossed in sports. Our journey continues, passing from the football sponsorships in Italy and France to the game of cricket in Australia. Thanks to an agreement with Cricket Australia, we have become partners with the Australian KFC Big Bash League (BBL). Are you all ready to root for our team? But first let’s see exactly what this sponsorship entails.

While driving a monster truck may be a dream, seeing them in action can easily be a reality. The Monster Jam World Tour includes over 300 events across the globe. In each one, these massive vehicles with their oversize wheels captivate old and young with spectacular stunts and acrobatics.